For those of you who claim size doesn't matter, you obviously have never met or seen the art of our latest Fecal Face feature, Jorge Rodriguez Gerada. He steadily gained momentum over the years both in the scale of his work and clarity of his craft. Originally from Cuba he relocated to the United States as a toddler. After a no doubtingly interesting and fascinating childhood he began taking his art causes to the streets.

It was in the early 90's with the art crew Artfux and Ron English, when he began crushing the streets, modifying street signs, developing "slap in the face" billboard campaigns, and using his art as a tool for the social consciousness and awareness. Since his pioneering days Jorge Rodriguez Gerada has expanded his artistic horizons, his geography and his ability to go big with incredibly photo realistic illustration on walls, streets and whatever medium he can get his hands on around the world.

In the words of a true poet Gerada says; "Charcoal fades away and becomes a memory, like the warmth after an embrace". With that in mind, Fecal Face is proud to bring you the boundless art and ideals of Jorge Rodriguez Gerada. - Manuel Bello

I come from a Cuban exile family that moved to the States when I was three years old. I grew up in North Plainfield, New Jersey and moved into Manhattan when I was 19. I became one of the founders of the New York City culture jamming movement with the group Artfux. We were altering a lot of billboards and did a good amount of guerrilla art actions. By 1997 I stopped working with collectives and started to experiment more with urban semiotics by altering street signs as well. In May of that year I was interviewed by Naomi Klein for a Village Voice article that was later included in her book “No Logo”. Unlike my previous direction, I was purposely avoiding names and logos that have been engraved in society through advertising. I became disillusioned with the culture jamming movement because some of the major players involved at the time began using it as a stylistic device for personal media attention. It became apparent that it was just part of their marketing plan to sell a clothing line or toy line later in their careers.